OUR STORY IN SHORT (VERY SHORT)
YITH was born in 2007 out of the fortuitous encounter between a developer and a web designer. In Italy, there was still little talk about web design and even less about e-commerce: giving life to a common project was not going to be easy for them and it required dedication, study, passion, and sacrifices.
FROM THE BLOG TO THE MARKETPLACE: THREE MILLION DOLLARS IN FOUR YEARS
YITH started as a blog dedicated to web design and continued to grow through training projects and events, eventually landing on Envato’s ThemeForest marketplace to sell templates for WordPress and WooCommerce.
In ThemeForest, we made more than $3 million in sales in just under four years and our “Maya Shop” and “Bazar” themes were among the world’s best sellers. Working on e-commerce templates we soon realized how limited they were and how, in order to sell online effectively, we needed to extend the functionality of the themes with ad hoc plugins inspired by big e-commerce sites like Amazon.
12 YEARS LATER…
Within a few years, YITH became the #1 independent company for developing and selling plugins for WooCommerce. With a team of more than 50 people and a catalog of more than 100 plugins — the best ones available online in design, usability, functionality, and performance — we have helped millions of people sell their products online.
We love challenges, so when we were asked to move into Shopify and “convert” our plugins into apps, we did not back down: we’re ready to color Shopify’s marketplace green and blue and give our best in this new adventure.